priyamwada pandey

Hi, I'm Priyamwada. I design AI and B2B products for early-stage teams, usually as the first designer in the room.

Outside of work, I build fun things. You can explore some of my recent experiments here.

Currently · Product Designer @ Heartland Community Network

Adtua screen pricing form next to a Downtown Kiosk listing with earnings and booking requests

Adtua

Two-sided ad marketplace at Heartland Community Network

I'm the sole product designer on Adtua, a two-sided marketplace where advertisers book screen space from broadcasters. I'm designing the platform end to end, including dedicated dashboards for advertisers, broadcasters and accounts that do both, along with booking, payments and pricing.

Alongside the core product, I'm designing upgrade moments that help both sides see the value of premium plans, and building the design system the engineering team works from.

0→1B2B SaaSIn progress
Role
Product Designer
Users
Advertisers and broadcasters
Scope
Dashboards, landing page and design system
TARS
B2B SaaS0→1Workflow Design

Designing the agent configuration platform and design system for Asimov as its founding designer

Rocket MortgageRocket Assist
B2C FintechAI AssistantTrust Design

Personalizing AI guidance across 6.8M+ client conversations

TARS
B2B SaaSComplex WorkflowsInternal Tool

Designing an internal debugger that cut troubleshooting time by ~70%

Salesforce
B2B2C0→1AI Product Design

Designing a 0→1 AI platform for fragmented academic data