Arthashastra
Company
Kaarwan
Role
UI/UX Designer
Team
Ar. Ashustosh Jha, Advisor
Date
June-July 2021
Starting off with research, I had 40 people from various backgrounds fill out a survey form. This form focused on how the people currently went about with budgeting and investing their money. I also asked them to point out to any pain points they had and what they would like to see improved/added to the current system.
Insights & inferences
Budget Most people use diaries or spreadsheets to plan budgets, but 80% find manual tracking gets confusing over time. 60% say easier tools would make budgeting more helpful by reducing hassles like forgetting transactions. Invest Many investors use mobile apps, but some find them confusing. Others lack knowledge to make informed investing decisions or time to monitor portfolios. Most want to evaluate historical performance before investing. Financial Literacy Many gain financial knowledge from newspapers, internet articles and social media. Bite-size lessons, flashcards and in-depth articles are preferred for retaining information. Desired education topics include budgeting, investing basics, expert opinions, and short-term vs long-term investing strategies.
I had the 5 people I had interviewed for my research, test ArthaShashtra in it’s inital stages. The purpose for this usability test was to find any pain points that the users had and to make improvements in the user flow before heading towards the design stage. I identified 3 major issues which I could make to improve usability.
After the feedbacks from my user groups, friends and mentor over at Kaarwan Design School, I started working on my final UI screens. Once the final screens were done, I went back after a 2-day break to look at my designs in a new light. This resulted in minor modifications - background colors, alignment and text size. The final designs resulted in a better readability and consistent layout.
This is just a glimpse of the work done in this project. For a more in-depth review, please read the full case study here 👇 https://www.behance.net/gallery/124109951/ArhtaShashtra-Fintech-App-UXUI-Case-Study